:root{--red:#e30e14;--ink:#171717;--grey:#efefef;--muted:#5a5a5a;--header:112px}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:calc(var(--header) + 20px)}body{margin:0;background:#fff;color:var(--ink);font-family:'Mulish',sans-serif;font-size:18px;line-height:1.5}a{color:inherit;text-decoration:none}button{font:inherit}img{display:block;max-width:100%}a,button{-webkit-tap-highlight-color:transparent}a:focus-visible,button:focus-visible{outline:3px solid #1769aa;outline-offset:5px}button{cursor:pointer}p{margin:0 0 1.1em}h1,h2,h3{font-family:'Mulish',sans-serif;font-stretch:condensed;line-height:1.02;margin:0;font-weight:700;letter-spacing:-.045em}h1{font-size:clamp(58px,6.3vw,100px)}h2{font-size:clamp(40px,4.1vw,64px)}h3{font-size:27px;letter-spacing:-.025em}em{font-style:normal;color:var(--red)}.header{height:var(--header);position:fixed;z-index:20;top:0;left:0;right:0;display:flex;justify-content:space-between;background:white;border-bottom:1px solid #ddd;padding:0 4.5%;gap:40px}.brand{width:263px;flex:none;background:var(--red);display:flex;align-items:center;padding:7px 0}.brand img{width:100%;height:auto}.header-right{display:flex;flex-direction:column;justify-content:center;gap:15px}.contact-bar{display:flex;gap:27px;justify-content:flex-end;align-items:center;font-size:16px;font-weight:700}.linkedin{display:flex;gap:8px;align-items:center}.linkedin>span:first-child{background:var(--ink);color:white;font:bold 16px 'Mulish',sans-serif;width:23px;height:23px;text-align:center;border-radius:2px}.social-label{font-size:13px}nav{display:flex;justify-content:flex-end;gap:30px;font-size:15px}nav a:last-child{font-weight:700;color:var(--red)}nav a:hover,.text-link:hover,.contact-bar a:hover{color:var(--red)}main{padding-top:var(--header)}.skip{position:fixed;top:-80px;left:20px;background:white;padding:12px;z-index:100}.skip:focus{top:10px}.hero{display:grid;grid-template-columns:minmax(0,42fr) minmax(0,58fr);min-height:650px}.hero-copy{padding:75px 9% 68px}.eyebrow{font-size:12px;font-weight:700;letter-spacing:.14em;margin:0 0 24px;display:flex;align-items:center;gap:10px}.eyebrow>span{display:inline-block;width:8px;height:8px;background:var(--red)}.intro{max-width:455px;font-size:21px;line-height:1.5;margin:28px 0 30px;color:#484848}.button{background:var(--red);color:white;display:inline-flex;align-items:center;justify-content:space-between;gap:28px;min-height:54px;padding:15px 23px;font-size:16px;font-weight:700;transition:background .2s}.button:hover{background:#b70b10}.button span{font-size:23px;line-height:1}.text-link{display:flex;align-items:center;gap:18px;font-size:16px;font-weight:700;width:fit-content;border-bottom:1px solid #c5c5c5;padding-bottom:6px}.hero-copy>.text-link{margin-top:22px}.hero-visual{position:relative;min-width:0;overflow:hidden;background:#9ec2dc}.hero-visual>img{width:100%;height:100%;object-fit:cover;object-position:left center;position:absolute}.region-strip{display:flex;align-items:center;justify-content:space-between;background:#fff;color:#000;padding:24px 6%;gap:25px;border-top:1px solid var(--grey)}.region-strip>span{font-size:10px;font-weight:700;letter-spacing:.13em;color:var(--red)}.region-strip p{font-size:23px;margin:0}.region-strip b{font-size:15px;color:var(--red);padding:0 18px}.region-strip a{font-size:14px}.region-strip a span{margin-left:20px}.section{padding:94px 6%}.about{display:grid;grid-template-columns:1.25fr 1fr;gap:60px;position:relative}.about-copy{font-size:17px;color:var(--muted)}.lead{font-size:23px;line-height:1.45;color:var(--ink)}.experience{display:flex;gap:25px;align-items:center;grid-column:1/-1;border-top:1px solid #ddd;padding-top:30px;margin-top:-12px}.experience strong{font:bold 80px/.9 'Mulish',sans-serif;letter-spacing:-.07em}.experience strong span{color:var(--red);font-size:48px;vertical-align:top}.experience p{font-size:16px;line-height:1.4;margin:0}.advertisers{background:var(--grey)}.section-top{display:flex;justify-content:space-between;gap:70px;align-items:flex-end;margin-bottom:48px}.section-intro{max-width:370px;font-size:18px;color:var(--muted);margin-bottom:0}.formats{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}.formats article{border-top:2px solid var(--ink);padding-top:22px}.format-number{font-size:13px;color:#646464}.formats h3{margin:27px 0 15px}.formats p{font-size:17px;color:var(--muted);max-width:300px;margin-bottom:0}.filters{display:flex;gap:8px;margin-bottom:27px;flex-wrap:wrap}.filters button{border:1px solid #ccc;padding:8px 19px;background:white;border-radius:0;font-size:14px}.filters button.active{background:var(--ink);border-color:var(--ink);color:white}.gallery{display:grid;grid-template-columns:1fr 1fr;gap:40px 30px}.gallery figure{margin:0;min-width:0}.gallery figure[hidden]{display:none}.photo-button{position:relative;display:block;padding:0;border:0;width:100%;overflow:hidden;background:var(--grey)}.photo-button img{width:100%;height:330px;object-fit:cover;transition:transform .35s}.photo-button:hover img{transform:scale(1.025)}.photo-button>span{position:absolute;bottom:0;right:0;background:var(--red);color:white;width:43px;height:43px;font-size:25px;display:grid;place-items:center}.gallery figcaption{display:flex;justify-content:space-between;gap:15px;align-items:center;padding-top:15px}.gallery figcaption strong{font-size:21px}.gallery figcaption>span{font-size:10px;letter-spacing:.09em;color:var(--muted)}.gallery-note{font-size:13px;color:var(--muted);margin:27px 0 0}.properties{display:grid;grid-template-columns:.8fr 1fr;background:var(--red);color:white}.property-image{position:relative;min-height:600px;background:#85b8df}.property-image img{height:100%;width:100%;object-fit:cover;position:absolute;object-position:48% center}.property-image>span{position:absolute;bottom:0;padding:75px 30px 30px;background:linear-gradient(transparent,#000b);width:100%;font-size:11px;letter-spacing:.13em}.property-copy{padding:70px 10%}.property-copy em{color:white}.property-copy>.lead{color:white;margin-top:28px}.property-copy>p:not(.eyebrow){font-size:17px}.steps{padding:0;list-style:none;margin:30px 0}.steps li{display:flex;gap:20px;padding:20px 0;border-top:1px solid #ffffff55}.steps li>span{font-size:12px}.steps h3{font-size:23px;margin-bottom:8px;letter-spacing:-.02em}.steps p{font-size:16px;margin:0}.button.light{background:white;color:var(--red)}.button.light:hover{background:#eee}.property-copy .property-note{font-size:12px!important;line-height:1.5;margin:20px 0 0}.contact{display:grid;grid-template-columns:1fr 1fr;gap:70px}.contact h2{font-size:clamp(50px,5.5vw,85px)}.contact-detail>p{font-size:20px;max-width:430px}.big-phone{display:flex;justify-content:space-between;font-size:38px;font-weight:700;border-bottom:1px solid #ddd;padding:15px 0;letter-spacing:-.03em}.email-link{display:flex;justify-content:space-between;font-size:24px;border-bottom:1px solid #ddd;padding:16px 0}.contact-detail .contact-small{font-size:16px;margin:25px 0 0;color:var(--muted)}footer{background:var(--ink);color:white;padding:45px 6% 20px}.footer-main{display:flex;justify-content:space-between;align-items:center;gap:35px;padding-bottom:36px}.footer-brand{background:var(--red);width:244px;flex:none}.footer-brand img{width:100%;height:auto}.footer-main p{font-size:15px;margin:0;color:#ccc}.footer-main>div{display:flex;flex-direction:column;font-size:15px}.footer-main>a:last-child{font-size:14px}.footer-bottom{display:flex;gap:40px;border-top:1px solid #494949;padding-top:20px;font-size:12px;color:#ccc}.footer-bottom>a:last-child{margin-left:auto}dialog{max-width:min(1000px,94vw);max-height:94vh;padding:18px;border:0;background:#fff}dialog::backdrop{background:#000d}dialog img{max-height:72vh;margin:auto;object-fit:contain}.close-dialog{display:block;margin:0 0 14px auto;padding:7px 15px;border:1px solid #aaa;background:white;font-size:14px}dialog p{margin:14px 0 0}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.privacy{max-width:900px;margin:auto;min-height:70vh}.privacy h1{font-size:58px;margin-bottom:24px}.privacy h2{font-size:28px;margin:35px 0 14px;letter-spacing:-.02em}.privacy ul{padding-left:25px}.privacy a:not(.text-link){text-decoration:underline}.privacy .updated{font-size:14px;color:var(--muted)}
@media(min-width:1600px){.hero{min-height:740px}.hero-copy{padding-top:100px}.hero h1{font-size:110px}}@media(max-width:1100px){.header{padding:0 3%;gap:20px}.brand{width:240px}.contact-bar{gap:16px}.social-label{display:none}nav{gap:19px}.hero-copy{padding:58px 8%}.hero{min-height:620px}.hero h1{font-size:65px}.intro{font-size:19px}.hero .button{font-size:14px;padding:13px 15px;gap:12px}.region-strip p{font-size:20px}.region-strip b{padding:0 9px}.section{padding:75px 5%}.photo-button img{height:280px}.gallery figcaption{align-items:flex-start;flex-direction:column;gap:5px}.footer-main{flex-wrap:wrap}.footer-main>p{display:none}.property-copy{padding:60px 8%}.section-top{gap:35px}.about{gap:35px}}@media(max-width:760px){:root{--header:160px}.header{padding:0 18px;display:grid;grid-template-columns:1fr 1fr;gap:0 13px;height:160px;align-content:start}.brand{width:236px;height:97px;margin-left:-18px;padding:0 4px}.header-right{display:contents}.contact-bar{display:flex;flex-direction:column;align-items:flex-end;justify-content:center;gap:7px;height:97px;font-size:12px}.linkedin>span:first-child{font-size:13px;width:19px;height:19px}nav{grid-column:1/-1;justify-content:space-between;align-items:center;height:63px;gap:12px;font-size:12px}nav a:last-child{white-space:nowrap}.hero{display:flex;flex-direction:column;min-height:0}.hero-copy{padding:48px 6% 42px}.hero h1{font-size:clamp(58px,11vw,80px)}.eyebrow{font-size:10px;letter-spacing:.12em}.intro{max-width:500px;font-size:19px;margin:23px 0}.hero .button{font-size:15px;padding:15px 20px}.hero-visual{height:420px}.hero-visual img{object-position:left center}.region-strip{display:block;padding:24px 6%}.region-strip p{margin:9px 0 13px;font-size:21px}.region-strip a{font-size:13px}.section{padding:58px 6%}h2{font-size:42px}.about{display:block}.about-copy{margin-top:28px}.lead{font-size:21px}.experience{margin-top:30px}.experience strong{font-size:70px}.section-top{display:block;margin-bottom:32px}.section-intro{margin:25px 0 0;max-width:100%}.formats{display:block}.formats article{padding-top:18px;margin-top:28px}.formats h3{margin:16px 0 12px}.formats p{max-width:100%}.gallery{gap:32px;grid-template-columns:1fr}.photo-button img{height:auto;aspect-ratio:1.5;object-fit:cover}.gallery figcaption{flex-direction:row;align-items:center}.gallery figcaption strong{font-size:19px}.gallery figcaption>span{font-size:9px}.properties{display:flex;flex-direction:column}.property-image{min-height:340px}.property-image img{object-position:center 40%}.property-copy{padding:50px 6%}.property-copy h2{font-size:40px}.contact{display:block}.contact h2{font-size:58px}.contact-detail{margin-top:35px}.big-phone{font-size:33px}.email-link{font-size:22px}.footer-main{align-items:flex-start;gap:25px}.footer-brand{width:244px}.footer-main>div{width:100%}.footer-main>a:last-child{font-size:15px}.footer-bottom{gap:18px;flex-wrap:wrap;font-size:11px}.footer-bottom>a:last-child{margin-left:0}.privacy h1{font-size:45px}}@media(max-width:390px){.header{padding-right:12px}.brand{width:220px}.contact-bar{font-size:11px}nav{font-size:11px;gap:8px}.hero-visual{height:340px}.gallery figcaption{display:block}.gallery figcaption>span{display:block;margin-top:5px}.big-phone{font-size:29px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important}}

/* Coverage and business statistics */
.region-strip{flex-wrap:wrap}.region-strip p{font-size:clamp(16px,1.5vw,23px)}.region-strip p>span{display:inline-block;white-space:nowrap}.region-strip b{padding:0 7px}
.experience{display:flex;flex-wrap:wrap;justify-content:space-evenly;align-items:baseline;gap:32px;text-align:center}.stat{display:flex;flex-direction:row;align-items:baseline;justify-content:center;gap:12px;min-width:0;font-size:clamp(32px,4vw,60px);white-space:nowrap}.experience strong,.experience p{font-family:'Mulish',sans-serif;font-weight:700;line-height:1.05;letter-spacing:-.035em;margin:0}.experience strong{font-size:1em;color:var(--red)}.experience p{font-size:.8em}.experience strong span{font-size:.7em}
@media(max-width:760px){.region-strip p{font-size:19px;line-height:1.8}.experience{gap:28px}.region-strip b{padding:0 3px}}
@media(max-width:600px){.stat{flex-basis:100%;font-size:clamp(28px,8vw,32px)}}

/* Experience callout and advertiser introduction */
.experience-tag{margin:24px 0 0;font-size:clamp(22px,2.1vw,30px);font-weight:700;line-height:1.35}.experience-tag strong{color:var(--red)}
.advertiser-introduction{margin-bottom:48px;max-width:1100px}.advertiser-introduction h2{font-size:clamp(24px,2.7vw,40px);line-height:1.35;letter-spacing:-.025em}

/* Compact hero: align the photo with the eyebrow and crop only its bottom edge. */
.hero{grid-template-columns:minmax(0,40fr) minmax(0,60fr);min-height:0;align-items:start;padding-top:32px}
.hero-copy{padding:0 8% 24px}
.hero h1{font-size:clamp(36px,3.5vw,64px);line-height:1.08;letter-spacing:-.035em}
.hero-copy .eyebrow{font-size:10px;letter-spacing:.1em;margin-bottom:18px}
.hero .intro{font-size:16px;line-height:1.55;max-width:430px;margin:18px 0 22px}
.hero .button{font-size:14px;min-height:46px;padding:12px 18px;gap:18px}
.hero-copy>.text-link{font-size:14px;margin-top:16px}
.hero-visual{width:100%;height:auto;min-height:0;aspect-ratio:1283/680;background:#fff;overflow:hidden}
.hero-visual>img{position:absolute;top:0;left:0;width:100%;height:auto;object-fit:contain;object-position:center top}
@media(max-width:760px){.hero{align-items:stretch;padding-top:0}.hero-copy{padding:30px 6%}.hero h1{font-size:clamp(36px,8vw,52px)}.hero .intro{font-size:16px;max-width:520px}.hero-visual{height:auto;aspect-ratio:1283/680}.hero-visual>img{object-fit:contain;object-position:center top}}

/* Keep the coverage strip close to the About content. */
.about{padding-bottom:20px}.about-copy>p:last-child{margin-bottom:0}.region-strip{padding-top:16px;padding-bottom:16px}

/* Compact advertiser spacing and a subtle divider beneath the hero. */
.advertisers{padding-top:32px}.about{border-top:1px solid #dedede;padding-top:32px}

/* Bring the billboard gallery closer to the advertiser section. */
.advertisers{padding-bottom:24px}.work{padding-top:24px}

/* Tighten the gallery transition into property owners. */
.work{padding-bottom:20px}.property-copy{padding-top:32px}


/* Compact property-owner content and the transition into contact. */
.property-image{min-height:0}
.property-copy{padding-top:24px;padding-bottom:24px}
.property-copy .eyebrow{margin-bottom:14px}
.property-copy h2{font-size:clamp(32px,3vw,44px);line-height:1.1}
.property-copy>.lead{margin-top:16px}
.property-copy>p:not(.eyebrow){font-size:16px;line-height:1.45}
.steps{margin:18px 0}.steps li{padding:12px 0;gap:16px}.steps h3{font-size:20px;margin-bottom:5px}.steps p{font-size:15px;line-height:1.45}
.property-copy .button{min-height:46px;padding:12px 18px;font-size:14px}
.property-copy .property-note{margin-top:12px;line-height:1.4}
.contact{padding-top:32px;padding-bottom:48px}
@media(max-width:760px){.property-image{min-height:260px}}

/* Compact contact details and bring the footer closer. */
.contact{padding-top:24px;padding-bottom:20px;gap:40px;align-items:center}
.contact .eyebrow{margin-bottom:14px}
.contact h2{font-size:clamp(36px,3.8vw,54px);line-height:1.1}
.contact-detail>p{font-size:16px;line-height:1.45;margin-bottom:10px}
.contact .big-phone{font-size:clamp(24px,2.4vw,32px);padding:10px 0}
.contact .email-link{font-size:clamp(18px,1.6vw,22px);padding:10px 0}
.contact-detail .contact-small{font-size:14px;line-height:1.45;margin:14px 0 0}
footer{padding-top:28px}
@media(max-width:760px){.contact-detail{margin-top:20px}}

/* Fill equal frames, preserving full photo height for the billboards and traffic. */
.work{height:auto;display:grid;grid-template-columns:minmax(0,28fr) minmax(0,72fr);gap:32px;align-items:start}
.work .gallery{align-items:start;grid-template-rows:auto;gap:16px 20px}
.work .gallery figure{display:block;min-width:0}
.work .photo-button{display:block;width:100%;height:auto;aspect-ratio:3/2;background:#fff}
.work .photo-button img{position:absolute;inset:0;width:100%;height:100%;aspect-ratio:auto;object-fit:cover;object-position:center;transform:none}
.work .gallery-note{margin-top:16px}

/* Compact captions beneath equal-size billboard frames. */
.work .gallery figcaption{padding-top:6px;gap:4px 12px;line-height:1.25}.work .gallery figcaption strong{font-size:18px}

/* Smaller billboard examples beside their introduction. */
.gallery-introduction{align-self:center}.gallery-introduction h2{font-size:clamp(24px,2.2vw,32px);line-height:1.2;letter-spacing:-.03em}.gallery-summary{font-size:16px;line-height:1.5;margin:18px 0 0;color:var(--muted)}.gallery-introduction .gallery-note{font-size:12px;line-height:1.5;margin:16px 0 0}
.gallery-content{min-width:0}
@media(max-width:900px){.work{grid-template-columns:minmax(0,1fr);gap:22px}.gallery-introduction h2{max-width:650px;font-size:clamp(24px,3.4vw,30px)}}

.gallery-summary .billboard-count{color:var(--red);font-weight:700}

/* Property owners: use the same page gutters and a shorter, balanced desktop row. */
.properties{display:grid;grid-template-columns:minmax(0,28fr) minmax(0,72fr);gap:32px;padding:32px 6%;align-items:stretch}
.properties .property-image{min-height:0}
.properties .property-image>span{padding:45px 16px 16px;font-size:9px}
.properties .property-copy{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);gap:28px;padding:0;align-items:center}
.properties .property-copy h2{font-size:clamp(26px,2.2vw,32px);line-height:1.15}
.property-introduction>.lead{margin-top:14px}
.property-introduction p{font-size:15px;line-height:1.45}
.property-introduction>p:last-child{margin-bottom:0}
.property-details .steps{margin:0 0 14px}
.property-details .steps li{padding:10px 0;gap:12px}
.property-details .steps h3{font-size:18px}
.property-details .steps p{font-size:14px;line-height:1.4}
.property-details .property-note{margin:12px 0 0}
@media(max-width:1100px){.properties{grid-template-columns:minmax(0,1fr);gap:24px}.properties .property-image{aspect-ratio:3/1;height:auto}.properties .property-copy{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}}
@media(max-width:760px){.properties{padding:24px 6%;gap:20px}.properties .property-image{aspect-ratio:2/1}.properties .property-copy{grid-template-columns:minmax(0,1fr);gap:18px}.properties .property-copy h2{font-size:30px}}

/* Supplied advertiser logos: original artwork, equal-size responsive panels. */
.advertiser-logos{padding:20px 6% 24px;background:#fff;border-top:1px solid var(--grey)}
.advertiser-logos h2{font-size:clamp(24px,2.3vw,32px);line-height:1.2;margin-bottom:16px;letter-spacing:-.03em}
.logo-grid{display:grid;grid-template-columns:repeat(7,minmax(0,1fr));gap:8px;list-style:none;margin:0;padding:0}
.logo-card{display:grid;place-items:center;min-width:0;min-height:64px;padding:10px;background:#f7f7f7;border:1px solid var(--grey)}
.logo-card img{display:block;width:100%;height:44px;max-width:125px;object-fit:contain}
.logo-card-dark{background:var(--ink);border-color:var(--ink)}
@media(max-width:1000px){.logo-grid{grid-template-columns:repeat(5,minmax(0,1fr))}}
@media(max-width:760px){.advertiser-logos{padding:20px 6%}.logo-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:6px}.logo-card{padding:8px;min-height:58px}.logo-card img{height:40px}}
@media(max-width:480px){.logo-grid{grid-template-columns:repeat(3,minmax(0,1fr))}}

/* Show the complete crane installation photograph without cropping. */
.properties .property-image{width:100%;height:auto;min-height:0;aspect-ratio:4/3;align-self:center;background:var(--red)}
.properties .property-image img{object-fit:contain;object-position:center}